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Bloomberg reports that Amazon is “well positioned” to disrupt the financial services/asset management industry.

According to a new analysis from Sanford C. Bernstein & Co., Amazon’s “broad customer base and online platform would give it an edge among big tech companies in asset management, most likely as ‘an arms-length distributor of funds’ rather than as a ‘super-active manager’.”

The analysis concedes that this is only speculation, and that there is no evidence that Amazon will see this business as ripe for its own disruptive culture. It also notes that such a move would entail risks, especially what could happen “to Amazon’s reputation if investors lost money would be a bigger challenge to overcome.”
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