retail news in context, analysis with attitude

CNBC reports that a new study from eMarketer suggests that “more than 20 percent of adults who use their smartphones to shop will use an app to order groceries by 2019,” though the study also points out that grocery shopping still lags in terms of overall e-commerce numbers. “Even at its current growth rate, food and beverage retail sales will make up only 2.8 percent of all U.S. e-commerce sales in 2018 at $14.94 billion,” the story says.

According to the story, “Apps that deliver perishable food items - including meal kits - are rapidly increasing in popularity. The eMarketer forecast predicts that the number of U.S. adults who order groceries at least once a month with an app will increase by 49.6 percent to 18 million adults this year compared to last year.”

To a great degree, the study suggests, this growth is being fueled by Amazon, which keeps pushing other retailers forward with every incursion it makes into the grocery business.
KC's View:
Here’s the smart bet … that the trend only is going to gain momentum. To bet the other way would be foolish, I think.