retail news in context, analysis with attitude

by Kevin Coupe

VentureBeat reports that a new survey from Adobe says that “almost half of all consumers in the United States will own a smart speaker — like Google Home or Amazon Echo — by the end of the year … Roughly one-third of those surveyed said they already own a speaker, and an additional 16 percent said they intend to purchase one by the end of the year.”

But here are the real Eye-Openers.

A previous study by Adobe predicted that it would take until 2022 for the majority of US households to get a smart speaker.

One other thing worth noting: Adobe also says that while three-quarters of all smart speaker sales take place during the end-of-year holiday season, 45 percent of owners say they plan to buy another one for themselves during the holidays, while 23 percent say they’ll buy one for someone else.
KC's View: