retail news in context, analysis with attitude

The Washington Post has a piece by food columnist Dave McIntyre in which he reviews the “Walmart’s Winemakers Selection line of wines, which the chain introduced to 1,100 stores nationwide in June. These were 10 private label wines, exclusive to Walmart, from Italy, France and California, priced at either $11 to $16 per bottle.”

Among them are La Moneda, described as “a delicious $7 malbec from Chile that was a Walmart exclusive,” and that says might be the world’s best-rated $7 wine, as well as an $11 cabernet franc and a $16 sparkling rosé, both from France: “I tried both and found the cab franc particularly impressive, especially for the price, and the rosé nice and fun,” he writes.

“Such a line is possible because winemaking around the world has improved so much over the past two or three decades that good-quality wine can be found at good prices,” McIntyre writes. But he also gives Walmart high marks for how it has gone about sourcing and testing products submitted for the line, and then marketing it effectively.

You can read the entire story here.
KC's View:
The Washington Post, I think, is often unfairly characterized as being staffed by editors and reporters out of touch with mainstream America, so it is worth noting that McIntyre’s column begins this way:

Earlier this year, on a business trip out west, my colleagues and I checked into the motel that would be our home for four nights and then dashed to the local Walmart to stock up on provisions. We bought chips, dip, granola bars, bottled water (someone even bought salads to stick in the mini-fridge) and, of course, beer and wine.

Doesn’t sound all that out of touch to me…