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CNBC reports that IMDb, the Amazon-owned movie database, “ is expected to announce this week a free, ad-supported video service for Amazon Fire TV users … The new service, which will be similar to The Roku Channel or some parts of Hulu, will feature TV shows and movies. It will be available to all Fire TV users, not just Amazon Prime Video users.”

The story says that “the move could help Amazon capture revenue from the lucrative TV advertising market, which is expected to generate almost $70 billion in revenue in the U.S. this year according to eMarketer … The service will also help Amazon continue to grow its share of the digital advertising market, which is dominated by Google and Facebook. According to eMarketer, Amazon is now the third-largest digital advertiser, with about 4 percent of the market; Google and Facebook combined have more than 57 percent.”

CNBC suggests that the ads on the new service could appear in between pieces of content or could mimic the computer screen experience in they wrap around content.


TechCrunch reports that restaurant discovery platform The Infatuation, which earlier this year bought Zagat from Google, just has receive3d a $30 million investment from WndrCo, an tech investment firm controlled by former Disney and Dreamworks executive Jeffrey Katzenberg. The goal is to use most of the investment to develop a mobile app platform for the iconic Zagat restaurant reviews brand.
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