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CNBC reports that Walmart is acquiring Eloquii, described as a “plus-sized online retailer.”

According to the story, “Eloquii, which sells clothing in sizes 14 to 28, was started by teen retailer the Limited which sold the plus-sized lines online and in a limited number of stores. After The Limited shut down Eloquii in 2013, the brand for fuller-figured women reemerged as a digital-only retailer. It began opening stores in 2017.

“It employs roughly 100 workers today and will stay in its Long Island City, NY and Columbus, Ohio locations after its sale to Walmart closes, which is expected later this quarter.”

This deal fits into a pattern that Walmart has established in recent years of acquiring brands that are outside its core focus - Bonobos, Moosejaw, and ModCloth, for example - and then allowing them to operate relatively independently and not be identified as Walmart-owned.

Terms of the deal were not disclosed, though CNBC puts Eloquii’s value at roughly $100 million.
KC's View:
It is all about spreading its bets around the table and widening its appeal to more people in more ways. We’re going to see more of this, I expect.