Published on: October 5, 2018
by Kevin Coupe
Sometimes, I just get lucky.
Got a call from the Produce Marketing Association (PMA) a few weeks ago, telling me that they were planning a general session at their upcoming Fresh Summit (in Orlando, October 17-20) that was designed to focus on innovation, disruption, and diversity … but they wanted it to use an example from popular culture. My role, they explained, would be to put lessons from popular culture into a business context, to serve as a kind of translator.
“I can do that,” I said.
Then came the kicker: “You’ll be sharing the stage with, and interviewing, Leslie Odom Jr., who won the Tony Award for playing Aaron Burr in the original Broadway cast of “Hamilton.”
They had me at “Leslie Odom Jr.”
I have to tell you, I think this is going to be totally cool.
I’ve had a chance to do some research on Leslie Odom Jr., including a reading of his book, “Failing Up: How To Take Risks, Aim Higher, and Never Stop Learning,” and I have to tell you that he’s playing my song. There’s so much in his story, and his role in the creation of “Hamilton,” that I think will make this session resonate for attendees. (Here’s one metaphor from the show: Hamilton is the ultimate entrepreneur/start-up guy, while Burr is actually an institutionalist, waiting to be invited to make a contribution while Hamilton actively seeks out opportunities to take his shot. Can’t wait to chat about that with him, especially because he seems like he’s a lot more like Hamilton than Burr.)
This session, I believe, will be illuminating, entertaining, plus a ton of fun and an Eye-Opener. (I promise not to sing. Though I’ll want to.) And kudos to PMA for taking an unorthodox approach to its Fresh Summit that I think is going to have a big payoff.
Like I said. Sometimes I just get lucky.
I hope you’ll join us …. the session takes place the afternoon of Thursday, October 18.
Note…Photo credit: Nathan Johnson
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