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various Canadian casinos offering real money games reports that France-based supermarket retailer Casino has opened a new checkout-free store in Paris, featuring “image recognition technology” and allowing “shoppers to buy with an App and pay online or at a self-service check-out.”

Called Le Casino 4 and located near the Champs-Élysées, the store “has three floors and offers 6,000 products. It’s open 24 hours, seven days a week. And it boasts a selection of organic products, a ‘smart wine and spirits cellar,’ and sample dishes prepared by a chef. There is also a showroom for products from French ecommerce site Cdiscount and a free coworking space.”

The story notes that customers can take products home but also “have the option of ordering home delivery through a digital wall, where they can scan items and schedule delivery.”

KC's View:
I obviously haven’t been in this store, but this strikes me as a good example of a retailer looking to find ways to reinvent itself … which is something that every retailer needs to consider. Not every experiment will succeed, but remember the Jeff Bezos line: “It isn’t an experiment if you know how it is going to turn out.”