retail news in context, analysis with attitude

Real estate company JLL is out with a new study looking at the move by e-commerce companies into bricks-and-mortar retailing, as they look to capitalize on digital success by building broader consumer exposure, with companies like Casper, Allbirds, and Adore Me - in addition, of course, to Amazon - looking at physical environments as important to long term brand sustainability.

As many as 850 such stores are expected to be opened in the next five years.

According to the company, “JLL analyzed the histories and expansion plans of 100 of the top digital retailers to evaluate their strategies. Through their analysis, JLL found that New York remains the top city for both pop-ups and first permanent locations with marquee markets like Los Angeles and San Francisco being popular choices for retail locations as well. In fact, more than half (59.5%) of clicks-to-bricks retailers opened up pop-up locations in New York, with more than a third of them (41.3%) opening their first permanent location there.”
KC's View:
As I’ve said here before, only a fool would argue that stores are dead. This is proof-positive … but the stores that these companies are going to put out there are going to be differentiated and worth visiting. That’s what is required to make physical retail work.