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Inc. reports that Amazon has “launched a new store on its website Monday dedicated exclusively to Shark Tank companies. Though Amazon has sold goods from Shark Tank entrepreneurs in the past, the new site is the company’s first online store featuring only Shark Tank products and lets consumers search by businesses that made deals with multiple sharks. More than 70 products that landed investments between seasons one and nine are available in the new collection, and products from season 10 will be added in the future.”

The story notes that this deal could serve to give Amazon “an early look at which products are generating the most sales online, which could help inform decisions about potential acquisitions.” Amazon bought Ring, the home security startup, earlier this year; the company had appeared on Shark Tank, though it did not get a deal on the show.
KC's View:
Very smart. It is critical for retailers for find an edge wherever and whenever they can, and Amazon is smart to tap into an established and even high-profile source of innovative products and services.

It strikes me as even more important - though not a direct response - in view of the comment by Marc Lore, who runs US e-commerce for Walmart, that he sees the possibility that the company could acquire as many as 40 smaller, digital-only retail brands that will supplement and expand the company’s reach. Suddenly, there may be a raging competition for such companies, with Amazon and Walmart each looking to make moves that will give them a competitive advantage.