retail news in context, analysis with attitude

Content Guy’s Note: Stories in this section are, in my estimation, important and relevant to business. However, they are relegated to this slot because some MNB readers have made clear that they prefer a politics-free MNB; I can't do that because sometimes the news calls out for coverage and commentary, but at least I can make it easy for folks to skip it if they so desire.

Esquire reports that Patagonia, for the first time in its history, has decided to endorse two candidates for the US Senate - incumbent Sen. Jon Tester (D-Montana) and challenger Jacky Rosen, the Democratic member of the House of Representatives who is running for in Nevada.

The story notes that there is context for the move; Patagonia has been public about its opposition to the Trump administration’s environmental policies, and even sued the White House at one point.

In its statement, Patagonia wrote that “Nevada and Montana are two states where Patagonia has significant company history and a long record of conservation accomplishments, and where the stakes are too high to stay silent.
Hundreds of corporations back political candidates. The difference with our activism is that we put our logo on it.:

Indeed, Patagonia said this was not about being partisan: "In fact, it’s the opposite - it’s about standing up for the millions of Americans who want to see wild places protected for future generations. That’s something we will always do, regardless of political party.”
KC's View:
Some might think of this as a risky move, but it strikes me as being totally on brand … and most Patagonia customers will approve. And some risks, Patagonia no doubt believes, are worth taking.