retail news in context, analysis with attitude

by Kevin Coupe

It often has been said here that there is no such thing as an unassailable business advantage.

That may be even more true than I thought, because it never occurred to me that this would include the fireworks business.

The Detroit Free Press has a story this morning about how “the kind of evening celebration that might have once been the exclusive domain of fireworks is expanding to include the increasing technological prowess of drones.”

To be sure, the technology isn’t quite there yet. Companies that want to put on drone shows have to get waivers from the Federal Aviation Administration (FAA), since current regulations limit how many drones can be flown at one time; “Current regulations stipulate that drones must fly under 400 feet, within a visual line of site, one at a time and during the day.” (Good thing, too. Accidents have have been known to happen.)

But the fact of the matter is that fireworks, which go back as far as 9th century China, may soon see their relevance questioned, and their business model subverted.

Go figure. Just another Eye-Opener.
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