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Amazon announced this morning that it has begun offering delivery of Whole Foods products via its Prime Now service in a variety of new markets - Albuquerque, Birmingham, Boise, Charleston, Colorado Springs, Hartford, Kansas City, Providence, Salt Lake City and Stamford, plus additional neighborhoods in Boston and Cincinnati.

Delivery from Whole Foods now is available in 63 cities, the company said, with plans for continued expansion across the U.S. throughout 2018.

In addition, the company said, curbside grocery pickup from Whole Foods Market expanded today to six new cities including Boise, Jacksonville, Las Vegas, San Diego, Tampa and West Palm Beach. The service launched in August and is now available in 14 cities with plans for continued expansion.
KC's View:
It is important to remember, I think, that as these services expand, it is not just about Whole Foods. It is about putting into place a differentiated delivery infrastructure that Amazon may be able to use in a variety of ways to simultaneously expand its ecosystem and draw its customers tighter to its corporate bosom.