business news in context, analysis with attitude

The Wall Street Journal reports that Target “ plans to offer free two-day shipping on online orders this holiday season, undercutting competitors like Amazon and Walmart that have requirements for similar services.”

The offer will launch on November 1, and run until December 22, and will apply to “hundreds of thousands of items without a minimum purchase or membership, a shift from earlier this year when shoppers could receive free shipping only if they spent $35 or used a Target loyalty card.”

The story notes that “Walmart offers free two-day shipping on orders $35 and up, and Amazon offers the services to customers who pay $119 a year for a Prime membership.”
KC's View:
Wait a month. Somebody may actually pay you to have something shipped to you in two days.

Probably Sears.