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• The Denver Post reports that Amazon is opening its second and newest Amazon 4 Star store - featuring only products across a wide range of categories ranked with four or more stars on its website - in the Park Meadows mall, in Lone Tree, Colorado.

The first 4 Star opened in New York last month; another location has been announced for Berkeley, California.

According to the story, “The Denver-area store will have some things its New York sibling does not, such as a top-selling sports and outdoor items and a selection of the stuff selling best to Denver-area consumers online.”

The thing to remember is that Amazon’s access to granular data means that the SKU selection in Denver is likely to be very different from its New York store. It is that kind of targeting, I believe, that retailers need to achieve to be relevant.
KC's View: