Ahold Delhaize announces today that Selma Postma has been appointed to the role of Brand President of its Peapod division, affective on January 1, 2019.
According to the announcement, Postma “joins the Peapod brand after a career of almost two decades at Albert Heijn, the leading food retailer in the Netherlands and one of Ahold Delhaize's great local brands. Since 2014, (she) was General Manager of Albert Heijn Online, where she helped to accelerate online sales to more than 20% annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app ‘Appie,’ and developing solutions such as voice assistance, delivery subscriptions and more.”
According to the announcement, Postma “joins the Peapod brand after a career of almost two decades at Albert Heijn, the leading food retailer in the Netherlands and one of Ahold Delhaize's great local brands. Since 2014, (she) was General Manager of Albert Heijn Online, where she helped to accelerate online sales to more than 20% annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app ‘Appie,’ and developing solutions such as voice assistance, delivery subscriptions and more.”
- KC's View:
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Strikes me that there is a lot going on with Peapod these days, which suggests to me that they may be about to make some interesting moves. And what Postma has done in the past sounds like she’s perfectly positioned to drive some new initiatives.
