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USA Today reports that Keith Villa, the brewmaster who created Blue Moon Belgian Wheat more than two decades ago, is coming out with a new beer - Grainwave Belgian-Style White Ale, brewed by his new CERIA Brewing Co.

What makes it different? According to the story, “the beverage has no alcohol and includes 5 milligrams of THC, the high-producing ingredient found in cannabis plants. Made with blood orange peel and coriander, the ale ‘has a richer, deeper orange character and a little different type of bitterness because of the cannabinoids,’ Villa said.”

The beer initially will be available in Colorado, but the company hopes to get distribution soon in California and Arizona. While federal law prohibits using marijuana in beer, the lack of alcohol in Grainwave probably circumvents that particular problem. (Though certainly not others.) The beer will cost $9 for a single bottle and less than $36 for a four-pack.

The story notes that “signs of interest in the marijuana-beer business include Molson Coors’ deal, announced in August, to work with Canadian cannabis company The Hydropothecary Corp. to develop nonalcoholic marijuana drinks for the Canadian market. And Constellation Brands, maker of Robert Mondavi wine, Corona beer and Svedka vodka, last year invested $4 billion in Canopy Growth, a Canadian marijuana firm, with cannabis drinks among future plans.”
KC's View:
It isn’t just the cannabis-infused beverage business that is likely top go through the roof. Expect new highs in the salty snack business, which is about to get really, really hot.