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Digital Trends has a story about how Amazon has put together a team of 10,000 employees responsible for developing its Alexa smart speaker platform.

That’s right. Ten thousand people.

“Just as remarkable,” the story says, “is the speed at which the team has grown, doubling in size in the space of only 12 months as Amazon ramps up efforts to increase Alexa’s smarts and design better speakers.

“In the last year, Amazon has launched a number of new Echo speakers, as well as the Echo Auto device that puts the digital assistant inside cars. It also recently unveiled the AmazonBasics Microwave that lets Alexa take care of your cooking (Echo speaker required).”

During the upcoming end-of-year holiday season, the story says, “Amazon is expecting to see sales of its smart speakers go through the roof. According to the Journal, the company has already sold more than 45 million Echo devices globally since the first one landed in 2014, giving it just over 50 percent of the smart-speaker market.” In fact, the “Alexa-powered Echo smart speaker was the shopping site’s biggest-selling item during the 2017 holiday season.”
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