retail news in context, analysis with attitude

CBS News in Austin, Texas, reports that “H-E-B has quietly launched a brand-new technology called “H-E-B Go” in 7 stores around Austin … You must first download the H-E-B Go app, then walk around with your phone and scan your items and bag as you go … The app keeps a running total of what you’ve picked out so far which is nice for shoppers looking to stay on a budget.

“When it’s time to leave, you completely skip the line and scan the QR code on a kiosk and walk right out the door. It should only take 10-15 seconds. After the QR code is scanned, it automatically charges the card that you put on file with the app and provides an electronic receipt as well.”

H-E-B plans to expand the usage of the technology next year.
KC's View:
The key to this initiative - and every one like it - is making the shopping experience as frictionless as possible … removing pain points whenever possible, and heightening the experience in a way that makes the bricks-and-mortar store a relevant and resonant alternative to online.

If you do these things, you’ve got a shot at survival. If you don’t … well, you’d better start planning that sale/retirement.