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Tech Crunch reports that eMarketer is saying that Walmart has become the third-ranked online retailer in the US, surpassing Apple.

According to the story, “While Amazon still leads by a wide margin, accounting for 48 percent of e-commerce sales in 2018, Walmart – including also Sam’s Club and – is poised to capture 4 percent of all online retail spending in the U.S. by year-end, totaling $20.91 billion.”

eBay remains number two, with the rest of the top-10 list filled out by Home Depot, Best Buy, QVC, Macy’s, Costco and Wayfair.

In its analysis, eMarketer says that “Walmart’s e-commerce business has been firing on all cylinders lately. The retail giant continues to make smart acquisitions to extend its e-commerce portfolio and attract younger and more affluent shoppers. But more than anything, Walmart has caught its stride with a fast-growing online grocery business, which is helped in large part by the massive consumer adoption of click-and-collect.”
KC's View:
I give it a year, maybe 18 months, before Walmart is number two, passing eBay. It’ll still be a lot smaller online than Amazon, but I don’t think there’s much doubt about it.

In some ways, the harder prediction is about which of the top 10 will fall off the list … and maybe be replaced by some company not even on our radar at the moment. This is harder to predict, but inevitable.