business news in context, analysis with attitude

In the UK, the Telegraph reports that “Amazon has embarked on a major hiring push for a secretive new device, in a move that will increase speculation the company plans to release a robot for the home.”

According to the story, the company has been advertising for “experts in mechanical engineering and robotics as well as software developers to work on a ‘completely new best in class consumer product’.” The ads also describe, without any elaboration, that the new product will be “lovable” and “essential.”

People being hired for the product - reportedly in Seattle and California - are not being told what the product is until their first day on the job, the story says.
KC's View:
So cool. Of course, I’m thinking Data here. Hoping it doesn’t end up being the Terminator.