retail news in context, analysis with attitude

• The Wall Street Journal reports that “Alibaba Group Holding Ltd. and Amazon.com Inc. are squaring off in Europe—and not just in e-commerce but also in the quickly growing cloud-computing market.

“The Chinese company’s competition with Amazon, the world’s biggest cloud-computing player, reflects how Europe is turning into a battleground between China’s tech giants and Silicon Valley.”

The story goes on to point out that “Alibaba opened its second and third European cloud-computing centers in October—both in London—as it tries to build a customer base for its cloud division … Amazon, which also competes with Microsoft Corp. and Alphabet Inc.’s Google in cloud computing, isn’t standing still. It announced a new AWS data center in Italy last month and has said it will add jobs in the U.K. to work for the division.”

Everybody else has a way to go, though … because Gartner Group says that Amazon has a 51.8 percent share of the global cloud computing market.
KC's View: