retail news in context, analysis with attitude

• No question that Amazon has dominated much of the business news cycle in recent weeks with its announcement that, after a very public year of analysis, inspections, and, of course, the proffering of various incentives, it would split its second North American headquarters - dubbed HQ2 - between Long Island City in New York and Northern Virginia.

So it was interesting to see the following story this morning in the Wall Street Journal:

“Apple Inc. plans to invest $1 billion building a new corporate campus in Austin, Texas, that could eventually create 15,000 jobs, the company said Thursday, as the iPhone maker seeks to make good on its promises to strengthen its contributions to the American economy.

“The Cupertino, Calif.-based technology giant said it would establish new offices in three cities - Seattle, San Diego and Culver City, Calif. - where it would add more than 1,000 employees in each place. Over the next three years, Apple said it would add hundreds of jobs in cities including New York, Boston and Portland, Ore.

“Apple’s new campus in Austin, where the company already has two large offices, will initially hire 5,000 workers. That total could triple in future years, Apple said.”

No muss, no fuss. Not as much money being spent, but also just a different way of doing things.
KC's View: