retail news in context, analysis with attitude

CNBC reports that car rental company Hertz has made a deal with biometric security company Clear to allow people “to use fingerprint scanners and facial recognition technology instead of showing a physical ID.”

To this point, Clear’s service has been largely available just in airports and at some stadiums around the country.

According to the story, “The Fast Lanes – the first use of biometrics by a major car rental firm – will be rolled out across more than 40 U.S. locations in 2019 … The fast lanes are available for use by Hertz Gold Plus Rewards program members, as well as CLEAR members who opt to upgrade.”

Hertz says that “the system will cut down on the time taken to collect a rental car by at least 75 percent, with the potential to get drivers through the exit gate and on the road in 30 seconds or less.”
KC's View:
I’m a big fan of Clear … I’ve been a user pretty much sine it launched, stayed with it through the bankruptcy, and now find that it is a terrific option when I get to the airport and TSA Pre-Check lines seem increasingly long.

If they want to streamline the car rental process, I’m good with that. And I find myself wondering if Clear could create an alliance with one of the companies trying to develop checkout-free technologies and apply its technology to the shopping experience.