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Bloomberg reports that Swiss food manufacturer Nestle SA “is gearing up for its biggest push yet into the booming vegan market: the Incredible Burger, to be introduced under the Garden Gourmet label next spring. As consumers swap meat for leafy greens, Nestle wants to turn the trend in plant-based eating into a billion-dollar business.”

It is, the story says, “a big shift for the world’s largest food company, whose products include Herta sausages and ham … Nestle is racing against rivals Unilever and new entrants like Beyond Meat, backed by Bill Gates and Leonardo DiCaprio, to find alternatives that resonate with a new generation of consumers turned off by animal protein and high cholesterol content.”

Axios has a story about how it would be a mistake to “bet against sin industries like marijuana and sports betting in 2019, even if the broader economy and markets stumble.” The reason? These industries are “ being born into adulthood by rapidly-expanding legalization,” and won’t require the usual time to develop infrastructure and logistics “organically.”

• Meal kit company Blue Apron announced last week that it “is partnering with WW, formerly known as Weight Watchers,” according to CNBC. This deal, the story says, “offers Blue Apron the chance to build in more demand for its product while being able to spend less on marketing.

“Through the partnership, Blue Apron will pay WW a fee for subscriptions it secures as a result of the arrangement … the companies said that six new meal recipes would be available through Blue Apron … inspired by the WW Freestyle program and trackable in the WW app.”
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