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MarketWatch reports that Amazon-owned Whole Foods “has launched an online catalog that lets shoppers search by dietary preference, and provides nutritional information and ingredients.” According to the story, “Whole Foods customers can filter through products based on diets like vegan, low sodium or paleo-friendly.”

The story adds that “Whole Foods' own data shows that many customers shop according to dietary choices.”
KC's View:
Gee. Y’think?

This strikes me as the very definition of low-hanging fruit … it combines Whole Foods’ food expertise with Amazon’s data expertise. And while this isn’t all that revolutionary, it does set out a marker for what retailers can and should do … providing high levels of transparency about ingredients, food styles, origin, etc…