retail news in context, analysis with attitude

Technology columnist Kara Swisher of the New York Times had an excellent piece the other day about Amazon’s decision to not build part of its HQ2 project in New York City because of local opposition.

Swisher writes that this move is “yet another indication that the dulcet attractions of tech have lost their charm for many and that the business - which has been this country’s most innovative and promising and often its most inspirational - is just that: a business, like any other, out for itself and itself alone, and most definitely not changing the world for the better.

“That was the cry of tech from its start - especially of the internet types like the Amazon head, Jeff Bezos. Bankers never said they were going to make the world a better place. Nor did makers of toilet paper or potato chips. Maybe soda makers like Coca-Cola said it in their ads, but we were all in on the joke when they told us that sugar water would bring the world together.
But Silicon Valley truly believed its own myths - that tech leaders had arrived from the mountaintop to deliver the gleaming devices and magical software that would transform humanity, and that they would never be evil.”

It is a really good column, pointing out what we can - and cannot - expect from major technology companies, and you can read it here.
KC's View: