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Great piece in Fast Company about Stitch Fix, an e-commerce company that specializes in automatic fulfillment of women’s and men’s clothing “using a mix of algorithmic and human curation.”

Stitch Fix, the story says, “is using its data prowess across every aspect of its business to reinvent the $334 billion U.S. apparel industry. For consumers, it’s solving the discovery problem exacerbated by the endless sea of product online, where more than a quarter of clothes are now sold … By soliciting millions of customers’ feedback and precisely measuring every aspect of the clothes it sells, from more than 1,000 brands plus its own in-house labels, Stitch Fix can offer personal styling at scale, widening the market from the very rich to the average consumer, who currently pays the company an average of $55 per item to avoid the headache of shopping.”

And it makes money: “Stitch Fix has been profitable since late 2014. It generated $1.2 billion in its fiscal 2018 with earnings of $45 million and took in $366 million in its first quarter of 2019.”

You can read the entire story here.
KC's View:
One of my sons and my daughter, as well as my wife, are all dedicated Stitch Fix users … they love the idea of curated products just showing up, based on what they’ve liked and kept in the past. Interestingly, the stuff sent to my son has a higher success rate … the algorithms just seem to get him and his tastes.

There is no question in my mind that they will all respond to similar offers made to them in other retail categories.