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The Los Angeles Times reports that Walmart is getting into business with actress and entrepreneur Drew Barrymore, together launching Flower Home, described as a “curated, 200-piece collection of home furnishings and decor that will be available through Walmart’s family of online sites Walmart.com, Hayneedle.com and jet.com."

The new line is described as being “styled with an easy, breezy, on-trend aesthetic” and a “bohemian vibe” and offering “wallet-friendly prices.

The partnership, according to the Times, is in line with strategic moves by both sides.

Walmart also is in business with “other celebrity labels, including those helmed by blogger Ree Drummond a.k.a. the Pioneer Woman, and HGTV alums, interior designers Robert and Cortney Novogratz as Walmart seeks to expand its assortment of exclusive home furnishings.”

And Barrymore, in addition to being an actress and producer, has a fragrance offering, a fashion line, and even a wine label as she expands into being a lifestyle brand.
KC's View:
I have no comment on this other than to point out that 50 First Dates, which Barrymore both acted in and produced, is one of the great film metaphors for retailing.