retail news in context, analysis with attitude

Business Insider reports that Wegmans will begin offering “on-demand delivery of its freshly prepared foods such as sandwiches, pizzas, sushi, soups, and salads,” using DoorDash to make the deliveries.

According to the story, “the new service, called Wegmans Meals 2Go, has launched at Wegmans stores in Sterling, Virginia, and Rochester, New York. It will expand to more than 40 stores — or nearly half of Wegmans' locations — by the end of the year … Orders must be placed through the new Wegmans Meals2GO app, which provides options for carryout, curbside pickup, or delivery.

“In addition to prepared foods, Wegmans customers will have the option to order ready-to-heat meals such as chicken parmesan with spaghetti and green beans; barbecue pulled pork with macaroni and cheese and green beans; or homestyle meatloaf with whipped potatoes and green beans.

“Deliveries powered by DoorDash will be available on orders costing more than $20 to addresses within a five-mile radius of participating Wegmans stores.”
KC's View:
There is a difference between being in the supermarket business and being in the we-feed-people business … and Wegmans is staking out its claim in the latter.

So much of this is about self-definition, and then how that definition is converted into a value proposition, and the degree to which that value is delivered. But it starts with definition.