retail news in context, analysis with attitude

by Kevin Coupe

Two interesting stories about retailers trying new things and stretching their muscles in different ways…

The Chicago Business Journal reports that “Lululemon Athletica Inc. will open a flagship ‘experiential’ store in Chicago’s Lincoln Park. The three-story, 20,000-square-foot space will offer food, drinks, fitness classes and a meditation room, in addition to apparel sales.”

And the Chicago Sun Times reports that “this summer, Planet Fitness is offering teenagers free access to its gyms as part of its Teen Summer Challenge. From May 15 to September 1, teenagers ages 15-18 can work out and take fitness classes for free at any Planet Fitness location in Chicago.”

To me, this is all about recognizing opportunities … opportunities to expand one’s reach and appeal, to figure out ways - consistent with a brand’s vision and strategy - to develop tactics that can result in growth.

At a time of increasing competition - heaven knows that there are enough places to buy athletic gear and go work out - it is important and Eye-Opening for companies to identify ways to come to the consumer from different angles.
KC's View: