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Empire Company, parent to Sobeys and IGA in Canada, announced that Voilà, a new e-commerce business that will launch next year. Voilà by Sobeys and Voilà par IGA, the company said, promise “to help Canadians stay one step ahead of their busy lives, underscored by a new tag line ‘Your groceries delivered. Just like that’.”

The services will be powered by robotic warehouses developed by Ocado, which has similar deals with Kroger in the US, Morrisons in Britain, Casino in France, Sobeys in Canada and ICA Group in Sweden. They will launch in the Toronto market in 2020, and then will expand to Ottawa and major cities in the Province of Quebec in 2021.

The announcement quotes Sarah Joyce, SVP, E-commerce for Empire, as saying, "We are building the most advanced e-commerce infrastructure in Canada. An online grocery home delivery experience like Voilà by Sobeys does not yet exist in Canada. While most players in the industry are focused on store pick models to fulfill their online orders, we are building automated warehouses specifically designed for best-in-class home delivery based on a highly successful model from the U.K. Voilà by Sobeys will deliver Canadians exactly what they want, when they want it, every time.”

Empire said that Voilà “will offer an expansive product selection of up to 39,000 products, including high quality fresh produce, at prices comparable to Sobeys and IGA.”
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