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Bloomberg has a story about what it calls “the food industry’s new favorite protein source: peas.”

Here’s some stuff from the story that you may not know about peas:

• Meat-substitute producer Beyond Meat’s vegan burgers and sausages “are leading the fake meat revolution, with the pea as their star ingredient … Beyond Meat’s pea-based offerings are joined by the new Lightlife burger, which arrives in U.S. supermarkets this month. There’s also Ripple Foods, with a line of pea-based dairy substitutes. These foods also use peas: JUST’s eggless egg products, Good Catch Foods’ fish-free tuna and UK-based Nomad Foods’ Green Cuisine line that includes meatless burgers, sausages and Swedish meatballs.”

• “With peas becoming such a hot commodity, big players are preparing to ramp up supply. Global pea protein sales will quadruple by 2025, says Henk Hoogenkamp, an adviser and board member for several food companies, with most of the increase stemming from more consumption of plant-based meat products.”

• “Peas thrive in northern climates, and Canada is expected to become the global production leader and account for 30% of output in 2020, Hoogenkamp says. New processing facilities are being built there, as well as in France, Belgium and Germany.”

• The pea’s popularity is being driven by health concerns about soy, the other primary meat substitute: “While soy is easier to buy than pea protein, it’s also an allergen, is often genetically modified and has been the victim of conflicting headlines about health risks. In the U.S., 30% of consumers ages 18 to 34 say they or someone in their household is avoiding soy, according to data compiled by Mintel for the American Pulse Association.”
KC's View:
When I was a little kid (this was back in the fifties), there was a time when my old cousin William was staying with us, and he had to bunk in the room with me. Now, almost a half-century later, he still recalls that I made him nuts with my little record player, on which I continually played the song “Goober Peas.”

Peas, peas, peas, peas, eating goober peas
Goodness how delicious, eating goober peas…

(I can why it made him nuts. Sorry, William.)

Well, when I read the story about pea protein this morning, that song immediately leapt to mind, and now I can’t get it out of my head.

Except that, doing a quick check on Google, I learned something else - that Goober peas aren’t peas at all - they’re peanuts.

The song originated in the Confederacy during the Civil War, and is sort of ironic in retrospect, since peanuts often were all that Southerners had to eat when supply lines were cut off by Union forces.

This is what I love about MNB. One way or another, I learn something every day.