business news in context, analysis with attitude

MarketWatch has a story saying that Target claims that “urban shoppers who take advantage of the same-day delivery service in small-format stores buy way more items than those who buy and carry out.
The retailer offers the option for shoppers to purchase their items and then arrange for delivery at a time of their choosing for a $7 flat fee.

Target COO John Mulligan says that “once we solve the problem of carrying the order home, it frees them up to shop more, a lot more … Average basket size on these orders is more than five times bigger than the average for these locations, and they include a very strong mix of items from our home category.”
KC's View: