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Reuters reports that “Chinese e-commerce giant Alibaba Group Holdings Ltd will allow small U.S. businesses to sell on Alibaba.com, the company said on Tuesday, as it seeks to tap into the business-to-business e-commerce market and fend off rivals like Amazon.”

The story says that “the change will open up markets to U.S. merchants in countries served by Alibaba, including India, Brazil and Canada. U.S. merchants, previously able to only buy on Alibaba.com, can now also sell to other U.S.-based businesses on the marketplace.

“Roughly one-third of buyers on Alibaba.com are U.S.-based. More than 95% of sellers come from China.”

The Reuters story goes on: “Alibaba’s pitch to U.S. small businesses comes as the company faces lean e-commerce revenue growth, which has been further threatened by the U.S.-China trade spat and a growing number of rivals such as recently listed Pinduoduo Inc. Alibaba, which does not sell inventory of its own, hopes to attract local U.S. businesses as their marketplace platform of choice by offering small- and medium-sized businesses global selling power.”
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