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Starbucks will expand its delivery ambitions next year, bring the service - powered by UberEats - to customers all over the country.

TechCrunch notes that “Starbucks first partnered with Uber Eats in 2018 with a pilot in Miami and expanded to cover 11 markets,” including Seattle, Boston, Chicago, New York, Washington, D.C., San Francisco, Los Angeles, Orange County, Houston and Dallas. “The partnership enables customers to place orders via the Uber Eats app and track those orders in real time.”

As Starbucks made that announcement, the story points out, Uber said that it will begin testing “a new monthly subscription that includes unlimited free deliveries via Eats.”
KC's View:
I wonder if this means that Starbucks is facing the reality that there are natural limits on its “third place” strategy, since it is now willing to deliver a venti latte to one of the other two places.

Next up … Starbucks will introduce proprietary caffeine delivery systems, so we’re constantly getting its product into our veins.

Because, why not?