retail news in context, analysis with attitude

InsideBitcoins reports that Albertsons-owned Safeway is “partnering with Lolli, a Bitcoin rewards shopping app, to provide its customers with 3.5 percent of their purchases in Bitcoin. Per the post, the rewards program will be open to all online Safeway shoppers, and it will also be instituted at all 894 Safeway locations, which span 17 states in the country.

“However, instead of getting Bitcoins in rewards, users will be getting satoshis instead—cents on the dollar. In addition to that, customers who would like to be eligible for the rewards program will need to set up accounts with Lolli.”

The story says that the goal is to grow Bitcoin adoption in the US and transform it “into a major payment vehicle.” But to do so, they need a gimmick … and using bitcoin to reward Safeway shoppers seems to offer some opportunity.
KC's View: