Published on: August 5, 2019by Kevin Coupe
A New York Times story over the weekend about director Ron Howard and his business partner, Brian Grazer, offered some interesting lessons about surviving in a rapidly changing environment.
Howard and Grazer, through their Imagine Entertainment, have been two of the most successful producers in Hollywood over the past few decades, with a wide range of movies and television shows to their credit and making a ton of money in the process in the traditional studio system.
“Now Mr. Howard and Mr. Grazer have recalibrated yet again,” the Times writes. “Imagine has quietly placed itself at the center of the streaming revolution … raising its own funding and aggressively building new content assembly lines: documentaries, preschool television shows, multicultural low-budget films, podcasts, branded entertainment, animation.”
“Instead of narrowing our focus to service a particular need of a particular company, which felt creatively limiting, we took a risk and moved toward vastly more independence,” Howard tells the Times. “It’s us recognizing that this particular era in media represents an incredible opportunity.”
Imagine has gone on a hiring spree of sorts, staffing up so it can provide the diversity of programming that it believes will drive its future. And, of course, it helps that there are so many places these days for it to sell its wares - instead of just a few movie studios and broadcast networks, there are companies like Amazon, Netflix, Apple, Disney and Hulu - to just name a few - willing to spend money on content.
Fun piece and instructive, and you can read it here … it is an Eye-Opener.
- KC's View: