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Bloomberg reports that “Walmart Inc.’s Flipkart plans to start a free Indian video streaming service in coming months, escalating a fight with Inc. by borrowing its arch-foe’s tactics.” The plan seems to be “to roll out video streaming for members of its Flipkart Plus loyalty program by September ahead of the peak Diwali shopping season, people familiar with its plans said.”

According to the story, “Flipkart won’t initially produce originals -- a route that’s proven costly for online platforms including Netflix Inc. -- and instead license content from the likes of Walt Disney Co. and local studios such as Balaji Telefilms … In a departure from Amazon Prime, Flipkart Plus video-streaming will come free just like its no-subscription fee loyalty program. Flipkart shoppers can become members by amassing 300 ‘super coins,’ at a rate of 2 for every 100 rupees ($1.40) spent on its platform.”
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