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Fast Company reports that Amazon-owned Whole Foods is teaming up with a six-year-old startup called Packed Party to develop a new in-store section devoted to party products.

“Until now,” the story says, “the party department at Amazon-owned Whole Foods was fairly rudimentary, with paper plates and plastic forks. But now, the grocer is competing with the bigger party supply retailers and making it easier to be a one stop shop for customers about to throw an event.”

The new Packed Party sections are designed to have a lot of millennial appeal - with sustainable products that include “colorful disposable dining sets, as well as tons more party supplies, including decorative banners, celebratory cupcake kits, and drinkware.”

It is all going to be in place, the story says, “just in time for your Labor Day party.”
KC's View:
Wait a minute. People have Labor Day parties?

Not only have we never had one, but we’ve never even been invited to one. (And I’d bring good wine, too.)