CNBC reports that department store chain Macy’s, having just emerged from a tough second quarter, has decided to venture into the resale marketplace as a way of attracting millennial and Gen Z customers, who are perceived as finding this option to be attractive.
Macy’s, the story says, “started a pilot this month with resale marketplace ThredUp at 40 Macy’s stores across the country, taking up about 500 square feet of space at each location … As Macy’s puts merchandise from ThredUp into its stores, it will be taking items from brands and categories that Macy’s doesn’t currently offer.” This, the company hopes, will avoid cannibalization.
At the same time, CNBC reports, Macy’s “ is working with CaaStle, a start-up that assists retailers in rolling out subscription clothing services.”
Not only will this give Macy’s an entry with which to do battle with pure play options like StitchFix, but it also follows similar offerings created by companies that include Nordstrom and Nike.
Macy’s, the story says, “started a pilot this month with resale marketplace ThredUp at 40 Macy’s stores across the country, taking up about 500 square feet of space at each location … As Macy’s puts merchandise from ThredUp into its stores, it will be taking items from brands and categories that Macy’s doesn’t currently offer.” This, the company hopes, will avoid cannibalization.
At the same time, CNBC reports, Macy’s “ is working with CaaStle, a start-up that assists retailers in rolling out subscription clothing services.”
Not only will this give Macy’s an entry with which to do battle with pure play options like StitchFix, but it also follows similar offerings created by companies that include Nordstrom and Nike.
- KC's View:
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Maybe this makes sense. Or maybe it won’t matter because millennial and Gen Z customers will never go into a Macy’s, so they’ll never see the resale section.
