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PennLive reports that Ahold Delhaize-owned Giant Food Stores is acquiring three Musser’s Market stores in central Pennsylvania. Terms of the deal were not disclosed.

“In a press statement,” the story says, “Musser’s cited increased competition, the changing industry, customer buying habits, loss of their wholesaler (AWI) and online pressure as reasons they approached Giant … Musser’s has been in business for 94 years and is part of the Family Owned Markets group, which also oversees Yoder’s Country Market, John Herr’s Village Market, Oregon Dairy and Martin’s Country Market.”

It is part of a broader trend toward consolidation in the area: “Last summer, Giant purchased the former Darrenkamp’s Market in southern Lancaster County. In May Ferguson & Hassler announced it was selling its Quarryville store to Giant after 103 years in business.”

• The Wall Street Journal reports that “cereal makers, under increasing competitive pressure, are struggling to improve sales of puffed rice, wheat flakes and oat clusters that were once a standard part of Americans’ morning routines … General Mills and its peers have tried before to revive cereal’s fortunes. They doubled down on sugary versions and pitched cereal for dinner or as a late-night snack. Now manufacturers say they are stepping up spending by retooling marketing campaigns, ramping up product investments and developing new flavors to try to keep shoppers engaged.”

“It’s not that people don’t eat breakfast. It’s more that they don’t eat it the way they used to,” Tory Gundelach, a former Kroger Co. executive and analyst at Kantar Consulting, tells the Journal.

The story notes that cereal manufacturers are not alone; companies like Campbell and Kraft Heinz has struggled as consumer tastes have migrated away from traditional products such as canned soup and boxed macaroni and cheese.

And, there is a slow movement away from so-called “big food,” which doesn’t hep these companies, either.
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