retail news in context, analysis with attitude

by Kevin Coupe

Crazy week. So it is time for some good news. Not to mention the ultimate comfort food.

Fast Company reports that “The Museum of Ice Cream, which opened its first pop-up experience in New York City three years ago, is announcing today that it is returning to the city with a permanent installation this fall … The new New York flagship location will be in Manhattan’s Soho neighborhood.”

The story goes on: “Museum of Ice Cream NYC will span nearly 25,000 square feet across three floors with 13 new installations, including the MTA inspired ‘Celestial Subway’ a giant beehive, and the museum’s largest sprinkle pool to date, all of which is designed and produced in-house.”

I had no idea.

More from Fast Company:

“Since Museum of Ice Cream first launched, its creators have been steadily carving a more permanent place for themselves in the world of experiential retail. Under its parent company Figure8, which raised a $40 million series A round of funding last week, the Museum of Ice Cream brand has extended to a retail collection at Target, a makeup collaboration with Sephora, and, yes, actual ice cream. But most importantly, the Museum of Ice Cream moved away from its pop-up format in lieu of flagship locations, first in San Francisco and now in New York City.
Through interviews and focus groups, the company has collected a sizable amount of both quantitive and qualitative data from its 1.5 million visitors to aid in how and where it should build out its brand.”

Fast Company isn’t just interested in the ice cream: “The Museum of Ice Cream is charting a unique course in how to build a sustainable business off the back of a pop-up experience.”

But as for me … I’m interested in the ice cream.

I just hope there is a Hall of Fame, and that Graeter’s Black Raspberry Chocolate Chip is an inductee.

A Museum of Ice Cream? Total Eye-Opener.
KC's View: