retail news in context, analysis with attitude

Vaping company Juul - under fire for allegedly promoting its products to minors even as apparently vaping-related illnesses continue to claim lives (nine people have died and more than 500 people appear to have related respiratory illnesses) - said yesterday that it will suspend all of its advertising in the US.

At the same time, the company said it was replacing its CEO, Kevin Burns, with K.C. Crosthwaite, who most recently was chief growth officer for … wait for it … tobacco giant Altria.

According to the story, Juul also said "it would cease its lobbying efforts against the Trump administration's plan to ban flavored e-cigarettes."
KC's View:
Lipstick on a pig.

If these people think that changing CEOs is a way to alleviate some of the pressure - especially when the new guy comes from an industry that has systematically addicted people young and old to the poison they peddle - I think they are, to say the least, misguided.

I can understand the impulse to make the executive move, since Altria invested $38 billion in Juul and owns roughly a third of the company. On the other hand, tobacco execs are really good at lying to the public and, I suspect, lying to themselves … and so this is unlikely to be helpful long term.

Both the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) are investigating Juul. This company and its industry are facing a tough road ahead. I, for one, hope they go over a cliff at the end of the road.