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CNBC reports that Amazon is negotiating with a variety of players to bring its Amazon Go checkout-free technology to other retailers, such as movie theaters, sports venues and airport shops, a move that "would help Amazon grow its retail presence so the company can lower its reliance on online shopping, but at a faster pace and at lower cost than building its own stores."

At the same time, the story says, such an effort "might help Amazon form bonds with companies that would ordinarily consider Amazon the competition. That type of collaboration could lead to further growth of Amazon’s cloud business.

The CNBC story says that "the idea is to start installing the technology working for customers in the first quarter of 2020 and have hundreds of these stores working by the end of 2020, two of the people said. One person said Amazon hopes to have the upgrade process take just two weeks.

"Amazon has explored different business models for its third-party Go strategy. The company looked at asking for a percentage of sales from the goods people purchase through the Go-equipped stores, or charging retailers up-front and then taking a monthly fee, two people said. It’s not clear if the Amazon brand name will be visible on the Go hardware or which app customers would use to sign in."

There are currently 16 Amazon Go stores in markets that include Seattle, San Francisco, Chicago and New York.
KC's View:
There occasionally have been stories in recent days suggesting that Amazon Go is not really a success story because there only are 16 of them and Amazon wanted more by this point, but my response to that is that Amazon actually has 16 of them. Not aware of anyone else actually operating that many checkout-free stores at this technological level. Lots of talk, lots of tests, but that's about it.

This is an interesting idea. From the moment Amazon Go debuted, the question was whether it would keep the technology for itself or license it out. In this case, the retail experiences that it would be partnering with seem to be only those with which Amazon does not compete directly, and so this could be both smart and transformative in terms of scale.