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Fortune has a story worth checking out about how "CBD-laced personal care products are about to go mainstream. From drugstores (Walgreens, CVS) to grocers (Kroger) and mall stores (Abercrombie & Fitch, American Eagle Outfitters), expect to see the letters CBD on plenty of packaging."

However, while CBD is seen as a non-intoxicating anti-inflammatory, the story suggests that CBD lotions and other cannabidiol beauty balms may not be all they are cracked up to be - CBD's affects on the skin are unknown, and while it may reduce skin inflammation, there's no evidence that it can eliminate or reduce wrinkles.

Still, Fortune writes, "CBD and skincare may be a good match. The human body naturally produces cannabinoids to regulate pain, inflammation, sleep, appetite, and other functions. The brain has the highest concentration of these cannabinoid receptors, but they’re also present in the skin."
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