retail news in context, analysis with attitude

MarketWatch reports that FedEx has announced a partnership with Walgreens Boots Alliance that will allow thousands of the drug retailer's stores to accept consumers' returns packages … making it easier for them to send back online orders that they found to be unsatisfactory.

The announcement comes as UnIted Parcel Service (UPS) announced a similar partnership with Michaels craft stores. Amazon has for some time had the same kind of arrangement with Kohl's.
KC's View:
It is interesting to see these partnerships forming, as different companies look for ways to facilitate the various components of the consumer experience and make the whole larger than the various parts. Every retailer ought to be asking the same question - how do we make the consumer's life easier? Better? More convenient? More rewarding? More aspirational?