retail news in context, analysis with attitude

by Kevin Coupe

We are fond here on MNB of quoting Jean-Luc Picard:

Things are only impossible, until they're not.

This line - uttered during the first season of "Star Trek: The Next Generation" - came to mind not once, but twice over the weekend.

First, it was when Kenyan runner Eliud Kipchoge became the first human being to run a marathon - 26.2 miles - in under two hours.

To put this in context, it means he ran at a pace of about four-and-a-half minutes per mile.

Now, for a variety of reasons, this apparently will not be logged as a world record. It was done not in official marathon race conditions, Kipchoge relied on rotating pacemakers, and it took place on a circuit that w2as perfectly flat and chosen for this event.

But still … a marathon in under two hours? Amazing. Breathtaking.

And then … on Sunday, in the Chicago Marathon,Kenya's Brigid Kosgei won the women's race with a time of 2 hours 14 minutes 4 seconds, setting an actual world record that was 81 seconds faster than the previous record holder.

Amazing. Breathtaking.

Things are only impossible, until they're not.

It is true in running, and it is true in business.

If you look around your business and you're satisfied, or if you accept the less-than-exceptional because you've always done things that way … well, you're ignoring the Eye-Opening lessons taught us by Eliud Kipchoge and Brigid Kosgei.

Keep one thing in mind.

These two people and their peers are not satisfied with those numbers. In fact, those achievements likely only serve as motivation to be better and faster. Even if it seems impossible. Because things are only impossible until they're not.
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