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The New York Times writes this morning about the latest trend in the meatless meat segment:

"With plant-based burgers, sausages and chicken increasingly popular and available in fast-food restaurants and grocery stores across the United States, a new group of companies has started making meatless meat: the food conglomerates and meat producers that Beyond Meat and Impossible Foods originally set out to disrupt.

"In recent months, major food companies like Tyson, Smithfield, Perdue, Hormel and Nestlé have rolled out their own meat alternatives, filling supermarket shelves with plant-based burgers, meatballs and chicken nuggets."

The reason is simple.

"There is a growing demand out there," John Pauley, the chief commercial officer for Smithfield, tells the Journal. "We’d be foolish not to pay attention."

You can read the entire story here.
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