Published on: October 17, 2019
…with brief, occasional, italicized and sometimes gratuitous commentary…• Interbrand is out with its annual list of the the world's most valuable brands, concluding that Apple, Google and Amazon are the top three, in order.
Rounding out the top 10 are Microsoft, Coca-Cola, Samsung, Toyota, Mercedes Benz, McDonald's and Disney.
Ranked 11-20 are BMW, IBM, Intel, Facebook, Cisco, Nike, Louis Vuitton, Oracle, GE and SAP.
In a prepared statement, Charles Trevail, Global CEO of Interbrand, said, “A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways."
I know this is just a quirk in the way the rankings are compiled, because Interbrand says they are based on a synthesis of "financial performance of branded products or services, the role that brands play in purchasing decisions and brands’ ability to create loyalty." But how does Walmart not make the list?• The
Wall Street Journal reports that Netflix announced third quarter subscriber growth in what will be the last filing period before it faces off against new streaming competition from the likes of Disney and Apple that is priced lower than its plans.
The growth, while less than the company had been hoping for, apparently reassured a restive investor class that was concerned that the company might have a repeat of its second quarter subscriber loss.
The story says that Netflix "added 517,000 domestic subscribers in the third quarter compared with the second quarter—short of the 800,000 increase it had expected. Globally, Netflix added 6.8 million subscribers in the quarter, slightly fewer than the 7 million it had forecast.
"Netflix said subscriber retention continues to suffer from its decision earlier this year to raise prices, a move that led to slower-than-expected subscriber growth. The higher subscription fees did boost average revenue per subscriber by 16%, which will allow it to invest more to 'strengthen its value proposition,' the company said in its letter to shareholders."
Q3 revenue was up 31 percent to $5.25 billion, with profit for the period of $665 million, up from $403 million during the same period a year ago.
• The
Washington Post this morning reports that "U.S. consumers unexpectedly pulled back on retail spending for the first time in seven months, reviving fears that a weakening economy could finally be taking its toll on American shoppers just before the pivotal holiday season.
"Retail sales slipped 0.3 percent in September from the month before, the U.S. Commerce Department said Wednesday, as shoppers spent less on automobiles, building materials and sporting goods. Sales at department stores fell 1.4 percent from the month before, while online shopping slipped by 0.3 percent."
•
USA Today reports that Hamilton Beach Brands Holding Company has announced that "it would close all of its 160 Kitchen Collection stores by the end of 2019.
"Ten months into 2019, there have already been 47% more store closings announced than in all of 2018, according to a new report from global marketing research firm Coresight Research."